I Support Communities
|The "I Support my Community" Programme - Who Benefits?|
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WHO BENEFITS FROM THE "I SUPPORT MY COMMUNITY" PROGRAM?
Locally Owned Businesses
Independent businesses stand to gain significantly from a I Support My Community Program.
Businesses can be quite successful when they cooperatively market to local consumers, and commit to delivering quality services and products that local consumers desire. Strong business networks can also facilitate connections to suppliers and a multitude of support services.
During the pre-launch of the I Support Lagos, in the Algarve, local business owners made these kinds of comments:
"As the owner of a local business, I always knew the importance of buying from other locally owned businesses but the opportunity to participate in this campaign has re-enforced that for me. I now am extra careful to think about where I can find a product or service for my business first from a fellow independent."
"I think this has been a real educational opportunity for many of my customers. Some have always thought local first and appreciate being acknowledged for that but others are only occasional customers and had never considered the many significant benefits of their choices. This campaign will make it easy for me to introduce the topic with them."
"Increasingly I have customers telling me and my employees that the reason they chose our business today is because we are locally owned - and they appreciate that!"
Diverse and numerous small and independent businesses provide a stable tax base and generally require less costly infrastructure and public services, thereby providing a good return on investment to local governments.
A I Support My Community campaign can have a tremendous positive impact, with community residents being the greatest beneficiaries.
When there is a conscious effort to support local businesses, residents of a community get the products and services they want in a geographically convenient area.
They also have more stable local employment.
Numerous small and independent businesses provide a strong tax base that can support public projects, schools, and cultural activities, enhancing the quality of life in a community.
Community and non-profit organizations benefit from the financial, in-kind, and volunteer support of local businesses.
The I Support My Community program will also positively affect the local environment. Less sprawl and habitat loss on the outskirts of town and less air pollution from big trucks can help protect and preserve the local ecosystem.
|Last Updated on Thursday, 21 April 2011 21:24|