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The Adopt-a-Pothole Programme managers recognize that the
Programme Stakeholders are all the parties and individuals that are
affected by the activities of the programme; Stakeholders range from those that
have a direct role such as stewards, custodians, employees, suppliers, or
direct beneficiaries of the programme, right down to
those individuals that are affected directly or indirectly by the Programme's
impact on the South African road infrastructure.
The objective of the programme is to positively
promote the value-exchange principles and ethos embedded in the
Empowerment Gateway business model, with the ultimate goal being to benefit
all in a community, whilst concurrently ensuring that it has economic, social and environmental
sustainability.
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